Webinar
Healthcare Personalization at Scale: Rising to the Challenge
With 91% of healthcare consumers rating personalization as very or somewhat important, 1 tailoring engagement to the individual needs helps patients feel valued and in control of their health. According to Gartner®, “with relevance, your organization will earn a place in members’ daily lives and permission to help them organize their healthcare and, ultimately, lower total costs of care,” 2 addressing health plans but applies equally to healthcare providers.
McKinsey estimates that companies that excel at personalization generate up to 40% more revenue than average players across industries. 3 For healthcare organizations, personalization is becoming a first line of support for navigating today’s highly competitive consumer-centric landscape, but the complexity of the healthcare journey makes it challenging.
Join John Wagner, Vice President, VBC Growth at Lucerna Health and Beth Pfefferle, VP of Marketing at Redpoint Global, as they explore:
- The impact of highly personalized engagement for healthcare organizations
- Proven campaign examples that maximize engagement value
- Technological capabilities to enable personalization at scale
1. Dynata Research & Redpoint, Healthcare Perspectives on Consumer Engagement, 2022
2. Gartner®, Quick Answer: Payer Technologies That Build Member Engagement Through Relevance, 2023
3. McKinsey & Company, Next in Personalization 2021 Report
