CDP Back To Basics
It’s time to cut through the smoke and mirrors
In a little more than a decade since the customer data platform (CDP) was coined to describe a standalone application that creates a unified view of the customer and makes it accessible to other systems, there has been so much jostling about what is or is not a CDP. In this webinar series, we get back to the basics and review the core capabilities required for a CDP to achieve its ultimate goal – creating exceptional CX.
Recap & Full Length Videos
Additional Resources
BlogLet’s Get Back to CDP Basics
It’s time to cut through the smoke and mirrors and think back to the original concept of a CPD that starts with creating a unified view of the customer.
BlogSuperior Data Quality and the Role of a Customer Data Platform
According to research from McKinsey, personalization drives up to a 25 percent revenue lift depending on an organization’s ability to execute.
BlogDon’t Be Hit by the Bad Data Snowball Effect
Stopping bad data in its tracks, then, requires superior data quality at every layer.
BlogTunable, Transparent Identity Resolution Propels Personalized Customer Experience
CDPs, like people, also contain multitudes in that one is different from the next.
BlogDynamic, Rules-Based Segmentation for the Win
The challenge stems from the fact that a list-based approach to audience segmentation, a standard practice for many marketing organizations, does not keep pace with a dynamic, omnichannel customer journey.
BlogWhat is Data Observability?
What is data observability and why should it matter to marketers and business users? We have the answers.