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Video: Can You Really Know Your Customers Without Cookies?

Understanding your customers — in a changing environment where third-party cookies will disappear and privacy regulations will expand — continues to concern many marketers. Are you able to help your customers see the value of sharing their data with you? Can you personalize their experiences with your brand? Being able to recognize and understand your anonymous users in real time will help you create stronger relationships.

Learn from George Corugedo, CTO at Redpoint Global, about customer identity best practices and matching customer data from anonymous to known to deliver a superior personalized experience. You’ll discover:

  • Processes to enrich and maintain first-party data
  • Methods to recognize anonymous parties in real time
  • Advantages of identity resolution and how it is changing in with the loss of third-party cookies

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