Infographic

Closing the Context Gap in Member Data to Drive Senior Adherence, Satisfaction, and Loyalty

This infographic breaks down why senior engagement requires more than traditional, one-size-fits-all outreach and what health plans can do differently. Key takeaways include:

• Why clinical and claims data alone miss critical barriers to senior care
• How transportation, caregiving, digital access, and SDOH impact engagement
• What seniors expect from personalized outreach that still respects independence
• The value of unified, real-time member profiles with full context
• How contextualized data enables more relevant, human-centered engagement

Designed for quick insight and practical impact, the infographic shows how closing the context gap leads to higher adherence, stronger trust, and better outcomes. Click to explore the full visual story and see how health plans can engage seniors more effectively.