Redpoint Logo
Redpoint Logo
The Heart of Customer Data Technology: Minding the Data

The Heart of Customer Data Technology: Minding the Data

Every so often there’s some blowback about the value of customer data technology from analysts who question the economic benefit. The “less is more” calculation holds that developing a unified customer profile to ultimately deliver personalized experiences is a flight...
Resolve Downstream Data Problems with Customer Data Technology

Resolve Downstream Data Problems with Customer Data Technology

Despite all of the investments in customer engagement technology, customers still believe brands are falling short of their expectations. At the heart of this paradox, brands simply do not understand customers enough to deliver relevant messages, offers, content and...