by Renee Graff | Jun 10, 2024
Streamlining your customer engagement process across multiple touchpoints often includes a heavy investment in one (or more) marketing automation platforms (MAPs). Once the platform is installed, your next steps are to get your engagement plans off the ground and...
by Ian Clayton | May 6, 2024
In the past decade, there has been a remarkable shift from product-centric to customer-centric marketing as brands in every industry recognize the importance of providing a personalized customer experience (CX). Coincident with that shift, the concept of agile...
by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
