by Steve Zisk | Jan 22, 2026
Data management guru Dave McCrory coined the term data gravity in 2010 to refer to how data attracts applications, services, and other data to it, a black hole-like gravitational force. That force exerts more of a gravitational pull in the age of AI and autonomous AI...
by Steve Zisk | Sep 18, 2025
Composability is changing the landscape of customer engagement technology, promising organizations the ability to mix and match specialized components, integrate best-of-breed tools, and move quickly in response to new opportunities like generative AI. But most...
by Renee Graff | Jan 17, 2025
At its core, a composable CDP allows businesses to build a customer data solution that integrates best-of-breed specialized technologies. Instead of relying on a single monolithic platform, a company creates a modular system using various tools tailored to the...
by Renee Graff | Dec 20, 2024
If you have or are considering a composable customer data platform (CDP), you’re likely familiar with all the reasons why it’s quickly becoming the preferred solution for powering a personalized customer experience (CX). You decide which components to use...
by Renee Graff | Nov 22, 2024
One unfortunate, and somewhat common, misconception about composable CDPs is that they cannot support real-time interactions. Be assured that this is not the case. While SOME composable CDPs can’t support real-time interactions, a good composable CDP CAN. But where...
