by Steve Zisk | Jan 27, 2026
For nearly a decade, the Customer Data Platform (CDP) promised clarity in an increasingly fragmented customer data landscape. Bring the data together. Unify it around the customer. Use it to drive better decisions, better experiences, and better outcomes. And for a...
by John Nash | Aug 19, 2025
Household debt, mortgage balances and auto loans are all rising to all-time highs, according to data from the Federal Reserve Bank of New York. For banks and financial services institutions, rising consumer debt makes it more important than ever to know all there is...
by Beth Pfefferle | Aug 6, 2025
As a marketing engagement technology, the customer data platform (CDP) is typically lumped together with other customer data technology – reverse ETL, CRMs, DMPs, data lakes, data clouds, etc. There are also many marketing engagement platforms that claim to be adding...
by Renee Graff | Jul 10, 2025
Customer Data Platforms (CDPs) are often seen as the silver bullet for achieving unified customer profiles, but that assumption can be dangerously misleading. Simply having a CDP in place does not mean your data is ready for business use. In fact, quite the opposite...
by Redpoint Global | Jan 22, 2025
Customer data platforms (CDPs) are still emerging as a solution class, which means that there is still some lingering confusion in the marketplace about the proper definition. Some of the confusion stems from vendors making the claim that the capabilities of a CDP are...
