by Renee Graff | Jul 3, 2024
You want the right data to drive personalized CX for a wide range of simple to complex use cases. You want to easily build and deploy data-rich segments to drive your data through to CX impact – delivering high ROI and low TCO without burdening IT. You want the most...
by Renee Graff | Jun 10, 2024
Streamlining your customer engagement process across multiple touchpoints often includes a heavy investment in one (or more) marketing automation platforms (MAPs). Once the platform is installed, your next steps are to get your engagement plans off the ground and...
by John Nash | Jun 7, 2024
In the first quarter of this year, total household debt increased by $184 billion (1.1 percent) to an all-time high of $17.69 trillion, according to the Federal Reserve Bank of New York’s Center for Microeconomic Data. In the same timeframe, mortgage balances rose by...
by Thomas Kaczmarek | Apr 29, 2024
Multi-region, global retailers have unique data and marketing complexities that not every customer data platform (CDP) can handle. Factors such as having to cater to multiple languages and cultures, multiple regulatory requirements and complex MarTech stacks...
by Steve Zisk | Apr 15, 2024
In Song of Myself 51 Walt Whitman famously wrote “I am large, I contain multitudes.” In the nearly 200 years since, people have been analyzing its meaning. What multitudes did Whitman contain? Some say the phrase is a statement on human complexities and...
