by Redpoint Global | Jan 24, 2020
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the value of data initiatives and who, ultimately, is responsible for their success. Redpoint’s Steve...
by Steve Zisk | Jan 20, 2020
Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete customer lifecycle is the holy grail for a modern marketer. But a seemingly endless number of channels and touchpoints, multiple shared devices, and the...
by Steve Zisk | Feb 4, 2019
The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used. As industry and global privacy standards such as General Data Protection Regulation (GDPR) and the California...
by John Nash | Jun 7, 2018
Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is heightened data quality across the organization. As data quality increases, so does the...
