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The Power of Email in Patient Engagement: 5 Key Benefits

The Power of Email in Patient Engagement: 5 Key Benefits

Even with the transition from multichannel to omnichannel communication, email still remains at the heart of patient engagement. Email addresses are individual identifiers and are crucial data points in the single patient view. Let’s explore how the email...
The Importance of Identity Resolution in Healthcare

The Importance of Identity Resolution in Healthcare

After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of their priorities and investment strategies. Among its key takeaways was that there is a growing pressure for health insurers to “up their game” in...