by Sarah Lull | Dec 13, 2022
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for healthcare use cases is a bit like deciding between aspirin vs. ibuprofen. Some overlapping functionality creates a misconception that the two are...
by Sarah Lull | Aug 25, 2022
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of their priorities and investment strategies. Among its key takeaways was that there is a growing pressure for health insurers to “up their game” in...
by Sarah Lull | Apr 20, 2022
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greater sense of loyalty if their overall health and wellbeing was supported outside of a clinical setting, such as help with nutrition, stress...
by John Nash | Dec 7, 2021
How important is personalization in healthcare? A survey that Redpoint Global conducted with Dynata of more than 1,000 US healthcare consumers, published today, reveals that providers, insurers and others in the healthcare ecosystem who downplay the importance of...
by John Nash | Nov 18, 2021
In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer experience across various industries, consumers consistently ranked healthcare third (behind retail and financial services) in terms of providing a...
