Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the continuously connected consumer who expects a personalized experience throughout a dynamic customer journey.
Intelligent orchestration guides the real-time, context-driven responsiveness that customers expect, and delivering on these capabilities informed the latest enhancements to the RedPoint Customer Engagement Hub™, RedPoint Interaction™ 5.1, which I’m excited to announce is generally available today.
RedPoint Interaction 5.1 provides capabilities that will ease marketing efforts at omnichannel efficiency. Highlights center on three key themes: marketing productivity, intelligent orchestration, and operational enhancements.
There are few things more frustrating for a marketer than having to duplicate efforts when building an offer or interaction. Wasted time becomes a more pressing concern when engaging with the omnichannel consumer. RedPoint Interaction 5.1 targets productivity and re-usability in three areas to improve the day-to-day life of the marketer.
The previous release of RedPoint Interaction introduced native NoSQL support. RedPoint Interaction 5.1 is the next evolution of support for auxiliary databases, eliminating their limited nature and function with a push across the entire platform. In RedPoint Interaction 5.1, marketers can use information in an auxiliary database for personalization, splits, and suppressions without having to move data.
Furthering the RedPoint open garden philosophy that encourages platform integrations and compatibility with a host of best-of-breed solutions, RedPoint Interaction 5.1 adds several key integrations.
Where to Learn More
Join us in the RedPoint Customer Community here for details, documentation, and downloads of the product. To learn more, join us on May 28th for a webinar on RedPoint Interaction 5.1, and watch the embedded video where RedPoint Global Head of Engineering Ian Clayton and VP of Product Strategy Patrick Tripp discuss the new release of in greater detail.