REDPOINT FOR DATA TEAMS
Turn Complex Customer Data Into Confident Decisions
Redpoint solves your toughest customer data challenges — poor quality, disconnected identities and fragmented journeys — so your team can deliver the data products that the business truly needs, faster and more productively.
A Trusted Foundation for Data-Driven Initiatives
Only when data is enriched with context can its value be fully realized. Redpoint supplies the contextual metadata that data teams need to make data understandable, trustworthy, and ready for activation across teams, models, and engagement channels.
Built for the Realities of Customer Data
Customer data is messy. Systems are inconsistent. Journeys are non-linear. Redpoint is purpose-built to manage this complexity, so you can reduce delays, improve performance and deliver measurable business value. Redpoint:
- Integrates disparate sources
- Corrects inconsistencies
- Resolves identity gaps
- Enriches with metadata at every stage
Fix Problems Upstream, Protect Value Downstream
Poor quality data can quietly derail your most critical initiatives — from AI modeling to customer engagement.
Redpoint addresses issues at the source before they impact downstream systems, helping you:
- Maintain accuracy across pipelines
- Improve model performance
- Deliver consistent, trusted customer experiences
Accelerate Outcomes Without Burning Resources
Redpoint’s no-code, prebuilt logic handles data quality, identity resolution and profile unification — no engineering bottlenecks, no heavy lift.
Empower your existing team to:
- Move from backlog to business impact faster
- Iterate quickly and confidently
- Support evolving needs without custom development
Power the Initiatives that Matter Most
Redpoint supports the programs, campaigns and decisions that depend on a strong data readiness foundation — clean, contextual, and always-on customer data.
Identity Resolution
Unify fragmented profiles and households across systems and
devices using business-aligned match logic.
Customer 360
Build a live, unified view of each customer — combining behaviors, preferences and identities in real time.
AI and Predictive Modeling
Feed your models clean, current data to increase accuracy, speed training and reduce drift.
Attribution Reporting
Track multi-touch journeys with precision across time and channels to measure true marketing impact.
Paid Media Campaigns
Boost match rates and targeting precision with verified identities and high-quality input data.
Lifecycle Campaigns
Support acquisition, retention and loyalty with a full view of each customer’s journey.
Personalized Engagement
Activate next-best actions across channels with governed, measurable customer data.
Real-Time Decisions
Ensure profiles are continuously updated and ready for action across all touchpoints.
Privacy and Consent
Enforce privacy rules and consent preferences in real time — at the data level, where it counts.
We can only do effective analyses and create successful offers because we have strong confidence in our data. Redpoint gives us that confidence.
– Daniel Mathieus, AVP Information Technology, AAA
