Whether selling to, engaging with or supporting customers, companies must capture and use every data insight possible. Data is at the core of knowing exactly who your customer is and what they are doing, which helps increase your customer lifetime value. We invite you to explore the data landscape with us in Part 2 of our “Let’s Talk Data” series.
Steve Zisk, Sr. Product Marketing Manager, from Redpoint Global, explores customer data management topics including:
- What are the common and not-so-common sources of data?
- How do we connect data management and customer experience?
- What are the outcomes we are trying to achieve with our customer data?
Watch Parts 1 & 3: