Video

Video: Delivering a Highly Personalized Customer Experience

The past few years have demonstrated that a true understanding of consumers and a hyper-personalized customer experience drive revenue. It is critical to understand what customers expect and how you can deliver the most value.

Watch Nicole Cox, Vice President of Marketing at 1-800 Contacts, and John Nash, Chief Marketing and Strategy Officer at Redpoint Global, discuss their expert takes on how the personalized customer experience has become an even bigger differentiator for brands.

You’ll learn about:

  • The relationship between data privacy and personalization
  • Orchestrating relevant interactions that meet expectations across all touchpoints
  • How 1-800 Contacts creates immediate value for its customers
  • Utilizing data to know all this is knowable about each consumer

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