Webcast

Video: Avoid an Identity Crisis – Know Your Customers, Post Third-Party Cookies

In today’s competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the disappearance of third-party cookies approaches, marketers must make sure they are reaching all their customers – the known & unknown.

Will identity resolution be a smooth transition without third-party cookies? Watch experts from Redpoint Global delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers. In this webinar, you will learn:

  1. What are other forms of identity resolution without third-party cookies?
  2. How can you use the best technology to improve matching for your specific business purposes?
  3. How can you collect more data to turn your consumers from anonymous to known?

Consumers are willing to do business with brands they trust and share more of their personal data if those brands honor their privacy and security along their omnichannel customer journeys.

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