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Healthcare Payers Put Members at the Center with the Redpoint CDP

Members expect an experience that is personalized for a unique omnichannel healthcare journey, with conveniences that match what they are accustomed to in the experience economy. Members increasingly equate value of a healthcare plan in terms of how the plan contributes to their overall healthcare journey, and there is little tolerance for friction.

Explore how the Redpoint Customer Data Platform (CDP) empowers healthcare leaders to:

  • Create a data foundation for speed to value
  • Identify the right members for each program
  • Influence members to change behavior