Webinar

Introducing Redpoint Identity Studio

Your Identity Matches Are a Black Box

Most identity tools match your customers against third-party data you don’t own, using logic no one on your team can inspect. Redpoint Identity Studio resolves identities natively inside Snowflake, where every match is explainable.

A campaign targets the wrong household. A dashboard shows two versions of the same customer. Nobody on the data team can say why. The problem isn’t your data. It’s that the matching happened in a black box you don’t control, built by tools designed for marketing reach, not analytical trust. Watch this on-demand webinar to see how Redpoint Identity Studio flips that model, running identity resolution natively inside your own Snowflake environment.

What You’ll See

• Running identity resolution natively inside Snowflake, with no PII leaving your environment
• Tuning match precision yourself, from exact identifiers to household and relationship linking
• Inspecting every merge decision to see exactly why two records matched
• Testing logic changes against real data before pushing anything to production