Solution Brief
Activating First-Party Data in Advertising
Consumer privacy has fundamentally changed the digital advertising landscape. We can no longer rely on the third-party cookie to help reach new and existing customers with hyper-targeted advertising campaigns. Today, the key to effective digital advertising is activating your own first-party data.
Explore how brands use the Redpoint Customer Data Platform (CDP) and their first-party data to:
- Create and reach custom audiences of their best customers and prospects
- Lower acquisition costs with precise segmentation and targeting
- Deliver personalized messages that resonate and convert