REDPOINT REAL-TIME DECISIONS
Data That Moves as Fast as Your Customers
Ready data means ready decisions. Redpoint unifies live behavior with history so every profile is current, complete and actionable.
Complete Data. Confident Decisions.
Relying only on history leaves you behind. Acting only on live events strips away critical details like purchases, service interactions, or loyalty activity. The most effective personalization — and the most accurate models — come from combining both. When live behavior and history merge in real time, every profile is complete and every action is informed.
Brands using Redpoint see measurable results:
79%
higher conversions from
real-time product offers
50M
incremental revenue from
personalized experiences
10K
decisions per second within a 20ms SLA
Customer Profiles That Keep Pace
Profiles refresh in milliseconds with every new signal, purchase or interaction. Attributes and calculations update instantly, ensuring every decision is based on the most accurate customer state.
Respond in the Moment
Serve recommendations, offers and messages exactly when they matter. By combining live behavior with history, brands deliver next best actions aligned with strategy across every channel.
Seamless Journeys Across Channels
From online to in-store, every signal updates the journey in real time — keeping each touchpoint coordinated, consistent and timely.
Real-Time, End to End
Real time should move at your pace, not someone else’s. Redpoint keeps every process — from data ingestion to activation — aligned with the thresholds you set. That means the truest customer view is always available, delivered exactly as fast as your business demands.
The Technology That Turns Signals Into Action
Real-Time Profiles
Every event updates the profile in milliseconds. With ingestion, cleansing, identity resolution and decisioning all running in real time, profiles stay truly accurate and actionable.
Contextual Personalization
Blend recent activity from web, mobile apps and devices with historical detail to deliver timely, brand-consistent, personal experiences.
Dynamic Cross-Channel Optimization
Continuously align real-time decisioning with marketing goals — across every channel, journey and interaction.
Seamless Stack Integration
Connect easily with your established ecosystem for rapid, secure data flows that fit into existing workflows.
“With Redpoint, we make a call into the real-time decision engine for any trigger event
to see if there are campaigns the customer qualifies for, and we’re putting the best
message front and center at every touchpoint we have with the customer.”
– SR. PRODUCT MARTECH LEADER, DIGITAL COMMERCE COMPANY
