In perfect context. In the very moment.
Present personalized experiences that are relevant in the consumer’s context, right up to the very second.
Highly personalized engagement. Across widely varying channels.
Trusted by Today's Top Media Brands
Deliver individualized messages and offers to drive increased content usage, deeper engagement and higher brand loyalty. Leverage all your consumer data to deliver the most highly personalized & relevant experiences — all while complying with the most exacting privacy guidelines.
Present personalized experiences that are relevant in the consumer’s context, right up to the very second.
Target ads to specific prospects and personalize website experiences using visitor attributes, such as geography.
Use machine learning to identify a customer’s likelihood to churn – and which preventive action to take - before it happens.
With Redpoint®, companies of every size can engage every unique consumer as a segment of one — based on purchase histories, preferences, behaviors, needs and wants.
That means media & entertainment marketers can achieve revenue goals, improve retention and drive higher customer loyalty. With passionate customers who willingly champion your brand.
With marketer-set rules and advanced analytics, you’ll know your next best offers and recommendations for every customer.
And with the rg1 platform, you’ll always know when, where and how to:
Decipher identities – names, addresses, cookies, IP addresses and IoT smart devices – into a complete and accurate Golden Record for every customer. And clearly understand the specific relationships among existing customers, such as those beneath the same roof (householding).
Personalize website experiences for both known visitors and even first-time anonymous visitors. Use any mix of content, images and recommendations to customize the visitor experience. And present campaigns in real time based on specific attributes including:
With rg1, companies can use their existing email solutions to orchestrate campaigns, all from a single interface. Media & entertainment marketers can apply real-time insights from every step in the customer journey to:
rg1 integrates with mobile app operating systems and mobile notification providers, making for highly personalized mobile experiences. Marketers can deliver content and messages, such as SMS and push notifications, to specific mobile app users.
With rg1’s powerful visualization and reporting capabilities, you’ll secure valuable insights into every marketing effort. For sustained and optimized testing, tuning and performance improvement. You can:
You can use Redpoint’s dynamic and universal segmentation capabilities to identify and engage your best customer audiences — based on their likelihood of responding to specific events or conditions. Attributes for segmentation can include:
Define audience segments in rg1 to drive deeper analysis and omnichannel campaigns. Use native connectors to pass anonymized segments to third-party AdTech providers, and to deliver highly targeted advertising campaigns on nearly any publishing site.
Single customer view data — including recommendations, customer preferences, sentiment and LTV — is easily accessible by all across the enterprise, including call centers.
The result? Sales teams are equipped with up-sell and cross-sell offers and alternative product suggestions. And customers are delivered superbly tangible value.
Digital disruption is real, pervasive and now. And media & entertainment companies face a stark choice: embrace the imperative to re-invent consumer engagement or risk competitive irrelevance.
The winners will probe consumer data to new depths – in preferences, behaviors, engagement history, and more – and exploit new ways to individualize the consumer experience across every touchpoint. In other words, the winners will enlist Redpoint.
Identify individuals across systems, devices and channels. And combine rich insights into a continuously updated, all-in-one customer view.
rg1’s powerful analytics empower marketers to identify the most highly granular audience segments — and to know, with certainty, the next best action. For every customer.
Adapt and respond to customer needs in the moment. And meet them at every step of the journey across touchpoints, life stages, households, geographies or brands.
“At last, we can keep identities clean and perfect for all our ongoing donor communications. Not having to manage duplicate accounts has, by itself, nearly paid for the cost of the Redpoint® solution.”
Cate Twohill
Senior Director, Solutions at Community Development Partnership
On-Demand Webinar
With AI and machine learning, companies can gain important insights into how to best serve their customers, improve marketing results, and deliver real-time customer experiences. According to McKinsey & Co., 80% of companies that have adopted an AI marketing a sales use case reported a revenue increase.
Make the most of every guest interaction by rapidly accessing and offering relevant, timely offers based on data and analytics.
Onboard audiences and make personalized offers to first-time website visitors, while eliminating ad spend and waste.
Solution Brief
It is no longer acceptable to run linear, offline customer journeys that have a cadence measured in weeks or months. The i...
Analyst Report
The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors.
Solution Brief
Increase marketing effectiveness by personalizing engagement in the context and cadence of each customer.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.