Digital Customer Acquisition

Target your customers and prospects beyond your own properties and channels.

Key Benefits

Some providers promise consolidated management of campaign deployments, or managing impressions, or dashboards and reporting. Only Redpoint® gives you a single point of control for the entire digital ecosystem — and the customers in it.

1

Better ad and social targeting.

Define your ideal audiences and automatically pass consumers to AdTech providers and social sites to execute campaigns with precision and confidence.

2

Lower fatigue, higher satisfaction.

Suppress customer segments from digital ad spend, lowering costs and consumer fatigue while elevating the customer experience.

3

Improve response rates

With highly targeted messages and audiences, companies can realize higher conversion rates and give prospects relevant, timely offers and content

rgOne® in action. On the bottom line.

You can enhance every omnichannel campaign by delivering personalized ad experiences with a closed-loop process that optimizes your customer journey strategies. And you can do that across a wide spectrum of marketing programs:

Activate Ad Campaigns

Define your segments, messages, and content in rgOne®, and push to your choice of ad sites, DSPs, and social destinations.

Engage Social Sites

And the extensive lineup includes walled garden networks including Facebook, Google and Twitter, as well as hundreds of sources across the open web.

Design Customer Journeys

You’ll enrich your customers’ journeys by infusing targeted ads into your omnichannel campaigns, which can include email, direct mail, social, and other direct channels.

With known customer attributes, you’ll create and deliver intelligently retargeted ads and direct campaigns for customers with similar preferences and profiles.

Journeys, streamlined. Customers, captured. Opportunities, seized.

Overcome traditional tech barriers to more ably manage customer journeys across anonymous and known states. And to more precisely target consumers, via a robust network of online publishers or even your brand’s own website.

High ROI. For high expectations.

Orchestrate advanced multi-step, multi-channel customer journeys to drive high program ROI, such as reactivating lapsed customers, nudging loyal members to higher thresholds, and optimizing your total media mix.

“Redpoint® really was the best solution that would allow us to mix and match end use technologies while retaining a core engine that would enable us to personalize customer journeys.”

David Millard

Director of Commercial Applications, Reporting & Analytics at Renovia

Related Solutions

Related Resources

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Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

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