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REDPOINT FOR IT

Customer Data. Ready When and Where You Need It.

Most IT tools aren’t built for customer data. Redpoint is. It bridges a critical gap in modern data stacks: a platform purpose-built to clean, unify and prepare customer data for real-time activation across every channel and team.

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Better Data, Less Effort, Greater Impact

Redpoint delivers reliable, real-time customer data without the delays, workarounds or rigidity of traditional ETL and MDM tools or DIY initiatives. Redpoint makes customer data work – quickly, securely and cost effectively, without disrupting your existing infrastructure.

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Built-In Customer Data Logic

Skip the workarounds. Redpoint includes native logic for identity resolution, data quality and profile unification — no custom coding required.

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Flexible, Cost-Efficient Environments

Deploy in public or private cloud environments while minimizing data movement to control costs. Redpoint offers enterprise-grade performance with budget-friendly flexibility.

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Composable, No-Code Deployment

Move faster with a modular no-code interface. Empower your team to deliver clean connected data without engineering bottlenecks.

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Real-Time Data Processing

Ingest, cleanse and activate customer data automatically so your systems respond to customers in real time — not after batch delays.

Trust and Security by Design

Redpoint meets HIPAA, GLBA and SOC 2 standards from day one with built-in encryption, audit trails and role-based access to safeguard data and simplify compliance.

Enterprise-grade Security and Compliance

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Solve the Roadblocks that Slow you Down

Redpoint helps IT teams deliver business-ready customer data at scale — clean, connected and compliant from the start.

Identity Resolution

Unify fragmented profiles and households across systems and devices using business-aligned match logic. 

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Customer Data Quality

Ensure every record is clean, complete and consistent before it reaches a downstream system. 

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Real-Time Customer 360

Bring together identities, behaviors, preferences and relationships in one real-time source of truth. 

AI and Predictive Modeling

Feed your models with governed observable data to generate insights that are accurate, relevant and reliable. 

Privacy Protection

Automatically apply consent preferences at the point of data use to enforce privacy at the data layer. 

Cloud Data Optimization

Enhance your customer data in Snowflake or any modern data cloud by ensuring that it is clean, connected, and continuously ready for activation. So your cloud doesn’t just store data, it drives outcomes.

MarTech Stack Utilization and Optimization

Align marketing and business tools around a single trusted data foundation to break silos, reduce waste and improve efficiency. 

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For several years, we have relied on Redpoint software as the engine for all of our data readiness projects. Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.

– Holly Paulus, CEO, Nexxa Group