About Redpoint

Unlike other CDPs, Redpoint embeds data quality into its very foundation. As data enters the system, it is cleansed, transformed, and identities are resolved based on this clean, trusted data. From there, Redpoint enables precise audience segmentation and activation, with sophisticated orchestration that extends all the way to real time.

By contrast, many other CDPs take a narrow approach:

• Some simply aggregate data without regard for quality.
• Others focus only on identity resolution.
• Still others prioritize reverse ETL, pushing data out without improving its integrity.
• And some are limited to activating data within their own ecosystem, such as a marketing cloud.

These approaches assume data quality happens elsewhere – an assumption that often leads to poor utilization and subpar outcomes. Redpoint eliminates that risk by ensuring data quality is built in, not bolted on. 

The Redpoint Data Readiness Hub is an intelligent, automated platform purpose-built to manage the complexities of customer data.  It is designed to create clean, complete, and unified customer data at scale. The Redpoint Data Readiness Hub powers AI and CX initiatives with trustworthy 360 customer profiles (Golden Records), accelerates data delivery without code, and flexibly integrates across any tech stack, helping enterprise companies turn messy data into a strategic asset.

Redpoint’s data management capabilities include the cleansing, transformation, and integration of customer data from any source at high speed and scale. The platform, offered as a standalone solution or as a component of the Redpoint Data Readiness Hub, includes capabilities for data ingestion, identity resolution, data quality, automation, and operational controls for a single point of control for customer data. With a no-code interface, advanced matching algorithms, and built-in compliance tools, the platform helps enterprise companies unify data into  trusted 360 customer profiles (Golden Record) that fuel AI and  drive real-time customer engagement.

Redpoint has a three-pronged approach to AI:

• AI-Ready Data: Enhance data readiness for AI through comprehensive data quality, identity resolution, and enriching data context.
• AI Inside: Redpoint embeds AI directly into the platform to enable intelligent automation, advanced personalization, and continuous optimization – while giving businesses the flexibility to bring their own models and tools to tailor AI to their unique needs.
• Agentic AI: Redpoint’s roadmap includes AI agents that assist marketing, CX, and data professionals with audience activation, data observability, identity resolution and data quality, while also supporting third-party (and the customer’s own) agents via MCP servers.

By providing clean, contextual, and fit-for-purpose data for precise CX and AI use cases, as well as a no-code platform, dynamic segmentation, complex orchestration, and real-time decisioning, Redpoint Global offers a host of benefits for enterprise companies intent on turning customer data into a strategic asset. Client successes include:

• $50M in incremental revenue through a personalized CX (multi-channel retailer)
• 50% more care gaps closed through hyper-personalized experiences (healthcare provider)
• 3X lift in conversion rates through improved data quality + identity resolution (travel & hospitality)
• 79% lift in conversion rates through real-time data, decisions, and actions (eCommerce)
• 50% reduction in time to create and execute campaigns
• 28% return on marketing investment, 20% increase in retention, 3X boost to new sales (financial services)