WGBH deploys the RedPoint Convergent Marketing Platform™ to engage its next generation of donors and transform public media marketing nationwide.Learn More
In the nonprofit world, donor relationships are the lifeblood of the organization, which is why it’s essential to create personalized engagements with the people who fund your vision and mission. But no two donors are alike, and engaging at the right cadence without fatigue is a crucial issue. Nonprofits need to instantly recognize each donor as a segment of one to truly understand them and meet their needs and preferences to maximize their giving potential.
As organizations compete for every charitable dollar, you must capture and use all available data for every donor in order to communicate what’s important to them at just the right time through the right touchpoint. RedPoint provides solutions that keep donors engaged through relevant, hyper-personalized interactions for sustained giving.