Get the deepest understanding of each customer through data that drives analytics, decisions, and personalization initiatives.
RedPoint easily unifies customer data from all sources, in any format, without coding. Integrate it all: first-, second-, and third-party sources; structured and unstructured; active; and dark data to get a complete and precise view of every customer.
Let RedPoint automate data quality with zero latency, so you make the best decisions that enable you to deliver a more relevant customer experience. Feed your analytics all sources of data across all environments using data-preparation technology that economically scales with your business to deliver accurate insights at the speed of business.
With RedPoint, you create highly accurate, comprehensive data profiles, including streaming digital behavior and IoT (Internet of Things) data, to drive the highest quality interactions with customers.
Using advanced matching algorithms to resolve identities, RedPoint’s industry-leading data quality delivers precise, automated master customer data. Business users and data stewards can also approve, reject, and discard changes to customer data; compare new and old data; and make decisions more easily with a complete audit trail to ensure compliance.