The omnipresent, always-addressable consumer creates new opportunities for brands to create connections and acquire valuable data. But customer data from retail channels is typically delayed, fragmented, and incomplete. By creating or taking advantage of a “last-mile” to the consumer, it’s now possible to gain immediate insights that transform relationships.
RedPoint enables you to capture and combine all relevant sources of data, gain insights, and engage with customers in highly relevant ways so you can create personal relationships with consumers and brand advocates. Using data to personalize and orchestrate engagement across all touchpoints (including retail channels, web, advertising, smart connected devices, and IoT sensors) improves customer loyalty, drives up average order value, and increases customer lifetime value.