Chief Marketing Officer

chief marketing officerFor you, it’s all about the effectiveness and financial impact of your company’s marketing initiatives. You’re constantly challenged to increase brand awareness, acquire new customers, strengthen customer loyalty/retention, and increase customer lifetime value.

Improving your organization’s ability to engage with customers requires uncovering the right customer insights and discovering new ways to connect and interact with them. The RedPoint Customer Engagement Hub enables you to:

  • Better engage omnipresent consumers with hyper-personalized messages and offers that increase customer lifetime value.
  • Improve the customer experience in a seamless way across every touchpoint to reduce churn and expand share of wallet.
  • Leverage new and emerging ways to interact with customers through traditional and digital channels including smart connected devices, sensors, and the Internet of Things.
  • Lower the costs of customer acquisition, optimize campaign performance metrics, and increase customer profitability.
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View the Guide to Selecting the Right Customer Data Platform (CDP)

This CDP guide provides criteria to help you understand how to select the CDP that is best for your organization.

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View the Infographic: Empowering the Data-Driven Customer Strategy

Today's omnichannel customers want seamless experiences...

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