What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
rgOne™
SaaS vs. PaaS in the Pursuit of Perfected Data
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
What We Mean When We Talk About Data Quality
A recent McKinsey article on the value of getting personalization right in the customer experience arena shows just how im...
Avoid a Customer “Break Up” this Valentine’s Day
In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...
Balancing Goals and Capabilities for the Aspirational Marketer
The expression to be “over one’s skis” has a mostly negative connotation describing someone as hasty or rash, ahead of whe...
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Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
For the True Value of a CDP, Look Past its Capabilities
There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...
Healthcare Consumers Weigh In: Personalized Experiences are a Must
How important is personalization in healthcare? A survey that Redpoint Global conducted with Dynata of more than 1,000 US ...
Align the Healthcare Experience Around the Consumer: How an Omnichannel CX Delivers Improved Health Outcomes
In a recent survey Redpoint Global conducted with The Harris Poll on consumers’ and marketers’ perceptions of customer exp...
Without Real Time, Next-Best Actions May be “Second Best”
A favorite Boy Scouts mantra about the importance of being prepared is that it’s better to have and not need than need and...
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