Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
rgOne™
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
It is Time to “Act as One” for the Benefit of the Healthcare Consumer
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Why CX is the Right Rx for Healthcare
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
New Customer Shockwaves Drive Need for Personalized Customer Experience (CX) in Banking
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
Redpoint Global Leaps forward with Usability and Machine Learning Enhancements
Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...
Embrace Digital Excellence for the “Next Normal”
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for custo...
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