Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
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A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth
Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
SaaS vs. PaaS in the Pursuit of Perfected Data
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
What We Mean When We Talk About Data Quality
A recent McKinsey article on the value of getting personalization right in the customer experience arena shows just how im...
Avoid a Customer “Break Up” this Valentine’s Day
In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...
Balancing Goals and Capabilities for the Aspirational Marketer
The expression to be “over one’s skis” has a mostly negative connotation describing someone as hasty or rash, ahead of whe...
Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
For the True Value of a CDP, Look Past its Capabilities
There is an old parable about preparedness that offers a parallel to how some marketers view technology’s role in reaching...
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