Don’t Surrender to Customer Journey Complexity
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
rgOne
Redpoint Global’s rgOne Platform Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement
Redpoint Global today introduced its customer engagement platform, rgOne. Bringing together real-time data, analytics and ...
The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning
In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 bus...
Retailers Will Rapidly Adapt or Decline in the New Reality
Amid all the speculation on the lasting impact coronavirus will have on the retail industry, a common denominator among cu...
A Dynamic Healthcare Journey Deserves a Coordinated, Personalized Approach
Editor’s Note: This is Part 2 of a blog series on digital transformation acceleration in the healthcare industry. Part 1 e...
Redpoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report 2020
Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) report published in April 2020 recognized Redpoint...
The Data-Driven Acceleration of the Consumer Healthcare Journey
In the 2020 Industry Pulse Report from Change Healthcare, the survey of nearly 500 payers and providers reveals that a...
The Demise of the Third-Party Cookie Opens New Methods of Engagement
Google’s announcement that Chrome will join Firefox and Safari in phasing out third-party cookies by the end of 2021 appea...
Say Goodbye to the "Participation Trophy" Era of the CDP
Forrester’s recent report on the state of the customer data platform (CDP) highlights how much the product and the market ...
Adapt to Rapid Consumer Change with a SaaS Delivery Option CDP
A recent Merkle report highlighted the urgent need for brands to provide a superior customer experience. According to the ...
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