Redpoint Global Profiled in the 2020 Data Quality Magic Quadrant & Critical Capabilities Reports
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience manage...
Reporting & Dashboards
Demise of the DMP, Long Live the CDP
The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still...
What Marketing Clouds Don’t Get About Native CDP Functionality
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were ...
DTC Evolution as CPG Companies Branch Out
Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the ...
Clienteling and the Personalized In-Store Experience
One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key...
Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking
In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One mi...
The Role of Collaboration in a Human Approach to AI
There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artif...
Why Data Scientists Should Care About Customer Experience
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that t...
Introducing the Next Generation of the Redpoint Customer Engagement Hub
The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more f...
Decrease Costs Through Improved Marketing Operations
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. T...
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