The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Reporting & Dashboards
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
Redpoint Global Profiled in the 2020 Data Quality Magic Quadrant & Critical Capabilities Reports
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience manage...
Demise of the DMP, Long Live the CDP
The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still...
What Marketing Clouds Don’t Get About Native CDP Functionality
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were ...
DTC Evolution as CPG Companies Branch Out
Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the ...
Clienteling and the Personalized In-Store Experience
One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key...
Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking
In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One mi...
The Role of Collaboration in a Human Approach to AI
There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artif...
Why Data Scientists Should Care About Customer Experience
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that t...
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