
Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience manage...
The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still...
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were ...
Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the ...
One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key...
In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One mi...
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