Real-time Decisions

When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...

A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...

In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...

The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...

The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...

Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...

Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...

A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...

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