Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience
With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...
Real-time Decisions
What is Augmented Data Quality, and Why Does it Matter?
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Real-Time Engagement at Scale Provides the Consistent CX that Customers Crave
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth
Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...
Omnichannel isn’t Digital First, or Physical First, it’s Experience First
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Drive Transformative Change with IoT
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
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