Real-time Decisions

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...

One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...

Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...

In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...

What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...

The events of 2020 have emphasized the need for an acceleration of digital customer engagement across all industries. Thos...

Redpoint Global today introduced its customer engagement platform, rgOne. Bringing together real-time data, analytics and ...

From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s movin...

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