Real-time Decisions

In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once ...

A recent Accenture report on the state of retail highlights the gap between how consumers derive value from brands and whe...

At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...

With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...

What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...

Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...

Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...

When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...

Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...

What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...

Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...

What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...