Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth
Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...
Real-time Decisions
Omnichannel isn’t Digital First, or Physical First, it’s Experience First
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Drive Transformative Change with IoT
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
Featured
Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
Old vs. New: Updating the Clienteling Concept for an Omnichannel CX World
As digital-first customer journeys that combine both physical and digital touchpoints become routine, the concept of clien...
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