Real-time Decisions

The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...

The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...

Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...

Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...

A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...

On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...

The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...

The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

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