Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
Prebuilt Data Connectors
Map Your Own Personalization Journey with the Redpoint CDP Builder
One of the hottest new trends for marketing technology vendors is to refer to their product as a customer data platform (C...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
How to Shorten the Redpoint Data Management Learning Curve
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both tradi...
What’s Needed to be a RealCDP?
The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pre...
What Marketing Clouds Don’t Get About Native CDP Functionality
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were ...
CDP Myths Debunked: More Than Just Another Data Platform
The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definitio...
A New Way for Marketers to Leverage Data for Omnichannel Marketing
As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their onl...
The Relevancy of Customer Data Platforms
I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 month...
How Does Data Governance Differ from Data Quality?
When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they...
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