Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
One-to-one Marketing
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The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
First-Party Customer Data: The Healthy Alternative to Cookies
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
There are No Third-Party Shortcuts to Understanding Customers
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
First-Party Customer Data Delivers Value - and a Personalized Customer Experience (CX)
One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...
Why CX is the Right Rx for Healthcare
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
Personalization is Essential for Profitable Customer Lifecycle Marketing
Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not...
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