
Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
Author, management consultant and educator Peter Drucker is credited with the famous saying “culture eats strategy for bre...
At the beginning of 2021, there was a lot of speculation about what a “new normal,” if there is such a thing, would look l...
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
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