One-to-one Marketing

The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...

The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...

One unexpected result of the demise of the third-party cookie, which we covered in an earlier blog, is a seemingly greater...

Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...

Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...

What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...

What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...

What is customer segmentation? Customer segmentation is broadly defined as the process of dividing customers into groups b...

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