Keep Pace with Customers with Dynamic, Rules-Based Audience Segmentation
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Modeling Algorithms
There’s a Model for That: Machine Learning for the (Business) Win
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Machine Learning Misconceptions, Dispelled
There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
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