Modeling Algorithms

Let’s say you had some time on your hands and for some reason decided to create a machine learning algorithm that could co...

A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...

No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...

In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...

A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...

There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that...

Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...

Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...

Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...

A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to o...