Segment of One: Fact vs. Fiction
A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...
Modeling Algorithms
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Machine Learning Misconceptions, Dispelled
There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage
A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to o...
For Marketing to Drive Revenue, Say Goodbye to Lists Forever
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both st...
Evolutionary Programming: The Survival of the "Fittest" Data Models
Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a...
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