Model Execution & Optimization

No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...

A wide gap between strategy and execution as they pertain to the concept of “segment of one” marketing allowed a fair amou...

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...

Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...

There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...

For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...

Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...

While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is ...

Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both st...

Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the the...