Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Model Building
Redpoint Global Leaps forward with Usability and Machine Learning Enhancements
Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...
Embrace Digital Excellence for the “Next Normal”
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for custo...
Redpoint Global Profiled in the 2020 Data Quality Magic Quadrant & Critical Capabilities Reports
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience manage...
Don’t Surrender to Customer Journey Complexity
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
The New Reality Brings Data Transformation to the Forefront
There is no shortage of eyebrow-raising statistics documenting the widespread economic disruption that has befallen the US...
How to Shorten the Redpoint Data Management Learning Curve
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both tradi...
Commercial Excellence Begins with "Personalization Excellence"
A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial co...
Show Me: The Importance of Proving Out a CDP Use Case
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said ...
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