Merging & Matching

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...

“Think Global, Act Local” is a concept that has existed for over 100 years.  Very few organisations excel at this challeng...

Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...

One of the hottest new trends for marketing technology vendors is to refer to their product as a customer data platform (C...