The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Identity Resolution
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Crocodile Tears: Do Not Lament the “Extinction” of the Third-Party Cookie
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Take a Personalized CX to the Next Level with Advanced Identity Resolution
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
Advancing Value-Based Healthcare One Patient Engagement at a Time
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which look...
An Avalanche of State Privacy Laws is Coming: What You Need to Know
The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that bre...
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities
According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of ...
Master Personalization Capabilities Across Anonymous Touchpoints
Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, an...
The Right to Be Forgotten as a Vehicle for Building Customer Trust
Editor's Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection ...
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