Go Deep: Why a First-Party Data Strategy Needs to Incorporate Depth
Whether it’s diamonds from the deepest ocean or a famous Ansel Adams photograph, depth provides a richness of context and ...
Identity Resolution
Omnichannel isn’t Digital First, or Physical First, it’s Experience First
When old friends reconnect, long-forgotten mannerisms such as the curve of a smile or the pitch of a laugh are instantly r...
Plot a Course for a Superior CX with a Complete Data Strategy
Though primitive by the standards of modern navigation techniques, dead reckoning is still required training for would-be ...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
Five Ways Retailers Can Drive Customer Loyalty
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
SaaS vs. PaaS in the Pursuit of Perfected Data
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
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