Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Identity Resolution
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
The Secret to a Customer-Centric Approach is Hiding in Plain Sight: First-Party Customer Data
Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...
Featured
The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org
Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
The Match Game: Why Both Probabilistic and Deterministic Identity Resolution Matter
It is well accepted that customers today expect a seamless, personalized experience across all channels. In research from ...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
Map Your Own Personalization Journey with the Redpoint CDP Builder
One of the hottest new trends for marketing technology vendors is to refer to their product as a customer data platform (C...
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