2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Identity Resolution
Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
A Personalized Customer Experience (CX) in Swiss Banking
Switzerland is a leading global centre for the financial sector, known worldwide for its stability, security and reliabili...
Triggered Actions and an Enhanced CX: Relevance Throughout a Customer Journey
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
Use a Golden Record to Enhance Customer Experience (CX)
Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may fin...
Healthcare Survey Shows a Need for Consistent & Relevant Engagement
A recent survey by Dynata, commissioned by Redpoint, shows a pronounced gap in the experience healthcare consumers expect ...
Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience
With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...
What is Persistent Key Management?
A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient....
Featured
A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
How to “Insure” That Your Marketing Spend Targets the Right Customer
Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural e...
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