A Complete, Robust CDP Does More than Unify and Democratize Data
The CDP Institute defines a customer data platform (CDP) as “packaged software that creates a persistent, unified customer...
The CDP Institute defines a customer data platform (CDP) as “packaged software that creates a persistent, unified customer...
Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on ...
A recent Accenture report on the state of retail highlights the gap between how consumers derive value from brands and whe...
With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
Switzerland is a leading global centre for the financial sector, known worldwide for its stability, security and reliabili...
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