Is There a Data Fabric in Your Marketing Automation Future?
In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...
Data Quality
Test & Learn: Make the Most of Augmenting Data Quality
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
New Survey Findings Reveal Customers Grasp the Value of their Personal Data
To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons lear...
What is Augmented Data Quality, and Why Does it Matter?
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Plot a Course for a Superior CX with a Complete Data Strategy
Though primitive by the standards of modern navigation techniques, dead reckoning is still required training for would-be ...
Drive Transformative Change with IoT
Even without a clear understanding of exactly how Internet of Things (IoT) works, savvy retail consumers have a cursory un...
What to Know About Metadata at the Data Layer
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
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