Simplify Complex Customer Journeys with a Single Point of Control
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Data Quality
Data Enrichment, Data Validation and a Personalized Customer Experience (CX)
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
Top 5 Questions a Multi-Brand, Multi-Region Retailer Needs to Ask about a CDP
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
A Careful Diagnosis: a CRM and CDP Offer Different Use Cases in Healthcare
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
You Can’t Have a Data Clean Room without Data Quality
It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...
2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
A Personalized Customer Experience (CX) in Swiss Banking
Switzerland is a leading global centre for the financial sector, known worldwide for its stability, security and reliabili...
Here’s Why You May Need a CDP – Even if You Have an MDM
On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...
Healthcare Survey Shows a Need for Consistent & Relevant Engagement
A recent survey by Dynata, commissioned by Redpoint, shows a pronounced gap in the experience healthcare consumers expect ...
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