What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
Data Quality
Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Ease Distrust in Advertising with Data Clean Rooms & PII Vaults
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
SaaS vs. PaaS in the Pursuit of Perfected Data
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
What We Mean When We Talk About Data Quality
A recent McKinsey article on the value of getting personalization right in the customer experience arena shows just how im...
Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
Avoid a Customer “Break Up” this Valentine’s Day
In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...
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