Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Data Quality
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
Brexit and Customer Experience: Coping with Chaos
Disruption and frustration are apt descriptors of the state of affairs in Britain. Another coronavirus lockdown together w...
Why CX is the Right Rx for Healthcare
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
Cadence, Scope, Flexibility: Understanding a CDP’s Data Architecture Needs
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Embrace Digital Excellence for the “Next Normal”
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for custo...
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