2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Data Enrichment
Is There a Data Fabric in Your Marketing Automation Future?
In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...
Test & Learn: Make the Most of Augmenting Data Quality
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
What to Know About Metadata at the Data Layer
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
Don’t Be Hit by the Bad Data Snowball Effect
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Tame the Daunting Data Overload with Cognitive Personalization
Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...
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