
What to Know About Metadata at the Data Layer
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
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