Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Data Enrichment
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Tame the Daunting Data Overload with Cognitive Personalization
Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...
Application Rationalization: How to Balance CX & Corporate Goals
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
Streamline Your Marketing Stack with a Modern IT-Marketing Partnership
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
Beyond Fast Data Ingestion: Take Your CDP to the Limit
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
How to Avoid Data Distortion & Machine Learning Bias
While there are many sources and types of errors in your marketing data – data biases or distortions – one common trait is...
What is Data Hygiene?
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
Satisfy the Customer Expectation for a Personalized Experience with Intelligent Orchestration
What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually awar...
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