Data Enrichment

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...

While there are many sources and types of errors in your marketing data – data biases or distortions – one common trait is...

Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...

What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually awar...

A recent Merkle report highlighted the urgent need for brands to provide a superior customer experience. According to the ...

The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...

To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestra...

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