Data Enrichment

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on ...

Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...

It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...

We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...

In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...

In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...

We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...

What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of...

In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...

Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...