There are No Third-Party Shortcuts to Understanding Customers
The landscape for how marketers engage with customers is undergoing change at a pace unrivaled since the dawn of the inter...
Molecule Quarks
Hit a Personalization Home Run with a Five-Tool Solution
With baseball season finally here after a long winter, our attention at long last returns to the field and the exciting ex...
The Role of a CDP in Multi-Touch Attribution
Multi-touch campaign attribution is an imperfect solution to a vexing problem. Though perhaps better than simpler attribut...
Real-Time Website Personalization: Client Side vs. Server Side
A slow-loading web page bleeds money. In a study from Unbounce, 70 percent of consumers said that a website’s loading time...
Get at the “Why” for True Personalization with Automated Machine Learning
Pandora set the standard for music streaming when it debuted the Music Genome Project two decades ago. The algorithm famou...
Map Your Own Personalization Journey with the Redpoint CDP Builder
One of the hottest new trends for marketing technology vendors is to refer to their product as a customer data platform (C...
Redpoint CTO to Present at MarTech Virtual Training Event
On Tuesday, March 16, Redpoint Global CTO and Co-Founder George Corugedo will present a session at the MarTech Training vi...
Redpoint Global Product Updates: Simplicity, Ease of Use Highlight New Release’s Intelligent Orchestration Capabilities
The saying that “it is always the simple that produces the marvelous” is attributed to 19th century British novelist Ameli...
Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
Retention Marketing for the Digital-First Customer: Make an Impression with a Golden Record
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest a...
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