
Simplify Complex Customer Journeys with a Single Point of Control
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Wearable fitness technology is a powerful example of using data visualizations as a storytelling device. Avid cyclists, ru...
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...
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