Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience
With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...
Molecule Quarks
What is Persistent Key Management?
A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient....
A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Is There a Data Fabric in Your Marketing Automation Future?
In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...
How to “Insure” That Your Marketing Spend Targets the Right Customer
Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural e...
The Importance of Identity Resolution in Healthcare
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Use Cases for Best-in-Class First-Party Identity Resolution
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
Identity Resolution is a Core CDP Functionality
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
Test & Learn: Make the Most of Augmenting Data Quality
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
For a Superior CX, Elevate Preference & Consent Management
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
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