Simplify Complex Customer Journeys with a Single Point of Control
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Molecule Quarks
Shine a Light on Customer Retention
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
The Pros and Cons of Composable Architecture
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Graphs, not Gut: Engender Trust and Stoke Ambitious Marketing with Data Visualizations
Wearable fitness technology is a powerful example of using data visualizations as a storytelling device. Avid cyclists, ru...
Data Enrichment, Data Validation and a Personalized Customer Experience (CX)
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
A Double-Take: Digital Twins and Customer Experience (CX)
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
Keep Pace with Customers with Dynamic, Rules-Based Audience Segmentation
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Top 5 Questions a Multi-Brand, Multi-Region Retailer Needs to Ask about a CDP
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
A Careful Diagnosis: a CRM and CDP Offer Different Use Cases in Healthcare
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
A Consistently Relevant CX Begins with Anonymous Personalization
At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...
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