
The Express Lane to a Satisfied Customer: Personalized Travel Experiences
Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind ...
Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind ...
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
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