Customer Loyalty

What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...

For those of us still enduring cold and snow, the start of baseball’s spring training is supposed to signal that we’ve tur...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...

According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...

Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and bus...

Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...

Research from Gartner shows that best practices in customer-centricity often yield greater than 20 percent increases in re...

The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...

While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a conse...