Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
Marketing Attribution
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Beyond Safety in Travel & Hospitality: How to Grow through Personalized Experiences
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
The Telltale Signs Your Business Needs a CDP
While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a conse...
Say Goodbye to the "Participation Trophy" Era of the CDP
Forrester’s recent report on the state of the customer data platform (CDP) highlights how much the product and the market ...
Cadence of the Customer and the Corner Store Experience
Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s blac...
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