Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Marketing Attribution
Become a Campaign Genius with Connected Customer Data
Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Beyond Safety in Travel & Hospitality: How to Grow through Personalized Experiences
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
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