The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
Marketing Attribution
Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Become a Campaign Genius with Connected Customer Data
Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Beyond Safety in Travel & Hospitality: How to Grow through Personalized Experiences
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
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