What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Marketing Attribution
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
The Telltale Signs Your Business Needs a CDP
While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a conse...
Say Goodbye to the "Participation Trophy" Era of the CDP
Forrester’s recent report on the state of the customer data platform (CDP) highlights how much the product and the market ...
Cadence of the Customer and the Corner Store Experience
Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s blac...
Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience
Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise t...
Personalization Scores A Big Hit in Super Bowl LIV Commercials
Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their firs...
Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage
A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to o...
Redpoint Global Cited in the Gartner 2018 Hype Cycle for Digital Marketing and Advertising
The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Betwee...
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