
The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
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