Email Marketing

Even with the transition from multichannel to omnichannel communication, email still remains at the heart of patient engag...

There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...

Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...

Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...

What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...

What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...

In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...

What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...

After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...

Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...