Digital Asset Management

The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...

Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...

Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s blac...

From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s movin...

Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their firs...

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still...

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffectiv...

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to makin...

The hype digital marketing and advertising world has gone through a substantial amount of changes in the past few years. B...