360-Degree Customer View

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...

Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...

For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...

Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...