What Can a Fully Integrated CDP Do for You? Exploring Value Creation with the Redpoint CDP
The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billi...
The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billi...
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’...
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...
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