
Untapped Potential: In Every Industry, IoT is a Natural Fit
As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...
As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...
There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...
In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
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