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By Business Challenge
Role
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Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…
The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…
We chose to name RedPoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…
Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the consumer, and therefore lacked a deep…
Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…
There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG,…
In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in…
Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…
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