-
By Business Challenge
-
Role
-
Industry
By Business Challenge
Role
Industry
Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…
The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…
The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…
Omnichannel marketing is most readily defined as seamlessly integrating an organization’s channels, processes, and strategies to gain the ability to engage with consumers anytime, anywhere,…
More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…
More than any other sector, financial services is in need of a customer experience overhaul. In addition to waging the ongoing war for high lifetime…
The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…
Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…
View Older Posts
RSS