Customer Engagement

by Steve Zisk | January 15, 2020

Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0

To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert…

by George Corugedo | January 9, 2020

Commercial Excellence Begins with “Personalization Excellence”

A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial companies could generate close to $300 billion in additional revenues.…

by John Nash | January 7, 2020

Show Me: The Importance of Proving Out a CDP Use Case

The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor…

by George Corugedo | January 3, 2020

Marketing Data is Too Important to Cede Control of the Security Perimeter

Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. With GDPR, CCPA, and other state data…

by Wendy White | December 19, 2019

Supercharge Digital Advertising Measurement with Anonymous CDP Environment

Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR) and cost-per-click (CPC) are passé to a new breed…

by Steve Zisk | December 17, 2019

Automated Machine Learning: One Size Does Not Fit All

Gartner defines automated machine learning – which it calls AutoML – as the capability of automating the process of building, deploying, and managing machine learning…

by George Corugedo | December 11, 2019

The Cloud Advantage: Control Your Own Security Perimeter

December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, though, is a year-end…

by John Nash | December 3, 2019

Advancing Value-Based Healthcare One Patient Engagement at a Time

The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…

by John Nash | November 25, 2019

2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade

The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…

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