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Customer Engagement

by John Nash | August 22, 2019

What Data Scientist Shortage? Empower Marketers to Use Machine Learning

There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by RedPoint said that they will no longer do business with a company that fails…

by George Corugedo | August 9, 2019

Evolutionary Programming: The Survival of the “Fittest” Data Models

Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a species depends on adapting to environmental changes over time.…

by John Nash | August 5, 2019

A Personalized Customer Experience Delivers Loyalty

According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…

by David Raab | July 31, 2019

What’s Needed to be a RealCDP?

The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pressing needs: easy access…

by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by George Corugedo | July 22, 2019

The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction

This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part one examines the…

by Wendy White | July 18, 2019

Xanterra, RedPoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by George Corugedo | July 16, 2019

Harness the Power of Digital Technology as a Revenue-Driving Engine

This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part two will take…

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