Customer Engagement

by Vin DelGuercio | February 15, 2018

3 Barriers to Real-Time Customer Engagement and How to Fix Them

Consumers want what they want when they want it. If you’re not there with relevant messages or offers at a consumer’s moment of truth, your…

by Buck Webb | February 6, 2018

How Marketing Can Compete in an IoT World

In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of…

by RedPoint Global | February 1, 2018

Personalization Is Profitable

The power has shifted from brands to consumers. Where broad-based marketing campaigns once drove substantial revenues, the reality is that the modern consumer wants an…

by John Nash | January 30, 2018

Why Personalization Is Key to Consumer-Centric Healthcare

Despite the uncertain competitive and regulatory forces that healthcare payers and providers face, one thing is certain: the movement to consumer-centric healthcare is proceeding at…

by Vin DelGuercio | January 23, 2018

Machine Learning Accelerates Real-Time Customer Engagement

Contextually relevant interactions, at the customer’s moment of truth, are the key to maximizing revenue and customer satisfaction. A relevant, high-impact recommendation is up to…

by Patrick Tripp | January 17, 2018

What Is an Omnichannel Customer Engagement Strategy?

The customer experience has shifted dramatically. Twenty years ago, customers interacted with brands through a small handful of channels: mass-market advertising like billboards or TV…

by Thomas Kaczmarek | January 11, 2018

Voice Assistants Are Just Another Retail Channel

Many innovations have transformed the retail customer experience over the years: the internet, mobile phones, social media, and so on. Voice assistants are the latest…

by Thomas Kaczmarek | January 9, 2018

The Digital Retail Wars Aren’t Over Yet

The war for dominance in digital retail is far from over. Amazon has captured the field for the past 20 years, but much of that…

by Dennis DeGregor | January 4, 2018

Why Should Retail Banks Emphasize Omnichannel Customer Engagement?

Outside of retail, financial services has probably been changed most dramatically by shifting customer expectations. It’s easy to see financial interactions – especially the day-to-day…

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