Customer Engagement

by Todd Hinton | April 24, 2018

5 Ways to Tell If You Have a Customer Data Platform

Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…

by Buck Webb | April 19, 2018

Shattering the Myth of the Single-Vendor Marketing Suite

The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…

by Todd Hinton | April 17, 2018

How Healthcare Payers and Providers Can Harness Big Data for Big Results

The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…

by Thomas Kaczmarek | April 12, 2018

How to Benefit from the Digital and Physical Retail Convergence

The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…

by Aaron Brennan | April 10, 2018

What Is Omnichannel Marketing?

Omnichannel marketing is most readily defined as seamlessly integrating an organization’s channels, processes, and strategies to gain the ability to engage with consumers anytime, anywhere,…

by Aaron Brennan | April 5, 2018

Why Is Context the Future of Customer Engagement?

More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…

by Dennis DeGregor | March 29, 2018

Retail Banks Need to Personalize the Customer Experience Right Now

More than any other sector, financial services is in need of a customer experience overhaul. In addition to waging the ongoing war for high lifetime…

by Patrick Tripp | March 27, 2018

How Can Marketers Streamline Their GDPR Compliance Efforts?

The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…

by Todd Hinton | March 20, 2018

3 Key Building Blocks of Your Single Customer View

Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…

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