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In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…
Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…
Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…
In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…
If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…
Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…
A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the…
The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…
Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…
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