Customer Engagement

Rising interest in a composable martech architecture is due in part to organizations demanding greater flexibility to resp...

In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform ...

There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’...

Even with the transition from multichannel to omnichannel communication, email still remains at the heart of patient engag...

As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...

With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...

Martech selection – purchasing, updating, and eventually retiring marketing software – is a critical and complex task for ...

There’s nothing as rewarding after a marketing campaign than seeing a full online shopping cart “move” through to a purcha...

The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how cons...

In the famous “Jurassic Park” lunch scene, Jeff Goldblum’s character Dr. Malcolm lectures Dr. Hammond about the ethics – a...

Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...