Consumer Safety and the Data Privacy Value Exchange
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of con...
Customer Engagement
Don’t Surrender to Customer Journey Complexity
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
Ambitious Marketing Goals Deserve an Ambitious Marketing-IT Partnership
Research from Gartner shows that best practices in customer centricity often yield greater than 20 percent increases in re...
Redpoint Global and Lucerna Health Join Forces to Advance Consumerism in Healthcare for Payers and Providers
The digital transformation of the healthcare industry has been underway for years, but we are now seeing a rapid accelerat...
The New Reality Brings Data Transformation to the Forefront
There is no shortage of eyebrow-raising statistics documenting the widespread economic disruption that has befallen the US...
The Telltale Signs Your Business Needs a CDP
While there is no firm and fast roadmap for how companies will emerge from the current economic slowdown, there is a conse...
Redpoint Global’s rgOne Platform Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement
Redpoint Global today introduced its customer engagement platform, rgOne. Bringing together real-time data, analytics and ...
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