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Customer Engagement

by John Nash | April 24, 2019

Beyond Customer Engagement: Marketing as a Revenue-Driver

Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…

by Buck Webb | April 18, 2019

What Marketing Clouds Don’t Get About Native CDP Functionality

Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…

by Patrick Tripp | April 16, 2019

RedPoint Customers Tell Their Omnichannel Stories at TRANSCEND19

The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…

by John Nash | April 10, 2019

TRANSCEND19 Shines a Light on the Personalized Customer Experience

We chose to name RedPoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…

by Brian Cleary | April 3, 2019

DTC Evolution as CPG Companies Branch Out

Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the consumer, and therefore lacked a deep…

by Stephanie Ventura | April 1, 2019

What is Real-Time Interaction Management (RTIM)?

Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…

by John Nash | March 27, 2019

Addressing the Gaps in Customer Experience: RedPoint Global/Harris Poll Benchmark Survey

There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG,…

by Todd Hinton | March 26, 2019

How to “TRANSCEND” Marketing Operations with a NoSQL Document Database

In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in…

by John Nash | March 21, 2019

Data as a Revenue Engine: Monetize Your Data with a Single Point of Control

Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…

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