Customer Engagement

by John Nash | December 12, 2017

What Is an Open Garden Approach to Martech?

In simple terms, an “open garden” approach to marketing technology is designed to help marketers retain their legacy solutions while also counteracting entrenched data silos.…

by George Corugedo | December 6, 2017

Are Customer Data Platforms an Engagement Silver Bullet?

The modern customer can appear in any channel at any time. Because consumers can show up anywhere, brands need to have a presence everywhere. More…

by Carol Wolicki | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…

by John Nash | October 18, 2017

3 Powerful Reasons You Need a Customer Engagement Hub Right Now

One of the major issues facing the modern marketer is their technology infrastructure. Most marketing technology stacks are a collection of disconnected point solutions –…

by Patrick Tripp | October 11, 2017

How Martech and Ad Tech Bridge Customer Insights Across the Lifecycle

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run the risk of damaging your brand. Look…

by Cindy Slayton | October 3, 2017

Learn from WGBH and Monro Muffler Brake at the RedPoint Customer Conference

  Many marketers face similar barriers to engaging the omnichannel customer. Because the challenges are so similar – technical obstacles, organizational concerns, and so on…

by Patrick Tripp | September 27, 2017

The Rise of Zero Segment Marketing

Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is up…