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by Wendy White | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…

by Steve Zisk | June 25, 2019

What is Data Lineage and Why is it Important?

One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…

by Wendy White | June 20, 2019

What Does Real Time Mean to You?

The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…

by John Nash | June 13, 2019

Why Marketing Must Take the Lead on Creating a Personalized Customer Experience

IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…

by John Nash | June 11, 2019

Capturing Intent in an Omnichannel Customer Journey is Next-Level Marketing

With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand consumers in real time is increasingly essential to the…

by RedPoint Global | June 7, 2019

Shape the Future of Customer Experience with Customer Analytics

This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…

by John Nash | May 28, 2019

Take a Data-Driven Approach to a Consumer’s Healthcare Journey

Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly using first-party, second-party, and third-party data to personalize engagement with…

by Wendy White | May 22, 2019

What is Customer Centricity?

What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…

by Steve Zisk | May 16, 2019

Omnichannel Efficiency Drives Latest Customer Engagement Hub Release

Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…

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