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by Aaron Brennan | April 5, 2018

Why Is Context the Future of Customer Engagement?

More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…

by Todd Hinton | April 3, 2018

4 Steps to More Efficient Data Preparation

Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data…

by Dennis DeGregor | March 29, 2018

Retail Banks Need to Personalize the Customer Experience Right Now

More than any other sector, financial services is in need of a customer experience overhaul. In addition to waging the ongoing war for high lifetime…

by Patrick Tripp | March 27, 2018

How Can Marketers Streamline Their GDPR Compliance Efforts?

The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…

by Steve Zisk | March 22, 2018

This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…

by Todd Hinton | March 20, 2018

3 Key Building Blocks of Your Single Customer View

Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…

by Mary Kay Scholtens | March 15, 2018

Find the “Relevance” in Your Data

Editor’s Note: This is a guest post from Mary Kay Scholtens, Principal, Strategic Data Sourcing, at Allant Group.  Staying relevant is the key to surviving in…

by Mike Ferguson | March 13, 2018

Deduction or Inference? The Science of Identity Resolution for Marketers

One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people.  During the interview process, I…

by Dennis DeGregor | March 8, 2018

You Need to Hyper-Personalize the Customer Journey in Travel & Hospitality

As a frequent business traveler, I am always amazed at the lack of personalized marketing and service I receive from my favorite brands. I won’t…

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