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by John Nash | August 5, 2019

A Personalized Customer Experience Delivers Loyalty

According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…

by David Raab | July 31, 2019

What’s Needed to be a RealCDP?

The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pressing needs: easy access…

by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by George Corugedo | July 22, 2019

The Sky is the Limit with AI and Machine Learning: Capitalize on the Moment of Interaction

This is the second blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part one examines the…

by Wendy White | July 18, 2019

Xanterra, RedPoint, and Microsoft: “A Piece of Magic”

Summer is a popular time for vacations, which no one knows better than Xanterra Travel Collection, a leading travel and hospitality company with a diverse…

by George Corugedo | July 16, 2019

Harness the Power of Digital Technology as a Revenue-Driving Engine

This is the first blog in a two-part series that explores how to use advanced digital technologies to create revenue lift. Part two will take…

by Steve Zisk | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Wendy White | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…

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