All

by Steve Zisk | September 17, 2019

What’s Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the Noise

Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the…

by Steve Zisk | September 12, 2019

The Right to Be Forgotten as a Vehicle for Building Customer Trust

Editor’s Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection Regulation. Part 1…

by John Nash | September 9, 2019

Financial Impacts of Reacting to Customer Intent in Real Time

According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up to 50 times more likely…

by Steve Zisk | September 4, 2019

Why the Right to Be Forgotten is One of the Hardest Parts of GDPR

Editor’s Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two…

by Wendy White | August 29, 2019

Combat Message Fatigue with Personalization

This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend…

by John Nash | August 22, 2019

What Data Scientist Shortage? Empower Marketers to Use Machine Learning

There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by RedPoint said that they will no longer do business with a company that fails…

by David Raab | August 14, 2019

The Impact of Real Time on CDP

Is real-time processing a core requirement for Customer Data Platforms? Some customers say yes and some say no; not surprisingly, the answers correlate closely to…

by George Corugedo | August 9, 2019

Evolutionary Programming: The Survival of the “Fittest” Data Models

Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a species depends on adapting to environmental changes over time.…

View Older PostsView Newer Posts