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by Brian Cleary | July 25, 2018

How to Personalize Retail Interactions Without Being Creepy

The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect…

by Patrick Tripp | July 24, 2018

Now GDPR Has Launched – What Do You Need to Do?

At the end of the movie Finding Nemo, Gil and the Tank Gang manage to escape from the dentist’s office in Sydney when he decides…

by Aaron Brennan | July 19, 2018

What Is Customer Churn? (And How to Prevent It)

It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…

by Todd Hinton | July 18, 2018

How Does Data Governance Differ from Data Quality?

When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they should because these are…

by Patrick Tripp | July 17, 2018

How Does Better Identity Resolution Help Banks Deliver a World-Class Customer Experience?

Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also…

by Carol Wolicki | July 12, 2018

Chief Data Officers Can Learn How to Become Today’s Retail Industry Sextants at NRFtech 2018

There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…

by Steve Zisk | July 12, 2018

How to Maximize the Value of Your Customer Data Platform

A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…

by George Corugedo | July 11, 2018

3 Things You Need to Get the Most Out of a Data Lake

Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come…

by Todd Hinton | July 10, 2018

What Is Data Enrichment?

Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to…

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