Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience
With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...
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What is Persistent Key Management?
A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient....
5 CDP Pitfalls Retailers Need to Avoid
There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go...
A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Is There a Data Fabric in Your Marketing Automation Future?
In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...
Use Cases for Best-in-Class First-Party Identity Resolution
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
Identity Resolution is a Core CDP Functionality
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
Test & Learn: Make the Most of Augmenting Data Quality
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
Redpoint® Positioned as a Leader in 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs
Redpoint was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs. According to Ga...
Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
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