By Business Challenge
Role
Industry
By Business Challenge
Role
Industry
While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder that innovation in healthcare consumer…
A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – even if…
The sudden daily disruption brought on by Coronavirus can be difficult to fathom. Just a week ago, no one could have anticipated that millions of…
Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s black describes some marketers’…
From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s moving at the speed of…
A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on…
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS)…
Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From…
While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the…
