Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
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Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
The Secret to a Customer-Centric Approach is Hiding in Plain Sight: First-Party Customer Data
Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...
Combat Attrition with Automated Machine Learning (AML)
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
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The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
First-Party Customer Data: The Healthy Alternative to Cookies
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
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