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By Business Challenge
Role
Industry
To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert…
A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial companies could generate close to $300 billion in additional revenues.…
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor…
Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. With GDPR, CCPA, and other state data…
Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR) and cost-per-click (CPC) are passé to a new breed…
Gartner defines automated machine learning – which it calls AutoML – as the capability of automating the process of building, deploying, and managing machine learning…
December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, though, is a year-end…
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…
The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…
