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by John Nash | December 12, 2017

What Is an Open Garden Approach to Martech?

In simple terms, an “open garden” approach to marketing technology is designed to help marketers retain their legacy solutions while also counteracting entrenched data silos.…

by Kris Tomes | December 7, 2017

3 Steps to Take Before Deploying a Customer Data Platform

Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations. Eliminating these silos can power improved…

by George Corugedo | December 6, 2017

Are Customer Data Platforms an Engagement Silver Bullet?

The modern customer can appear in any channel at any time. Because consumers can show up anywhere, brands need to have a presence everywhere. More…

by Steve Zisk | December 5, 2017

Better Personalization Unlocked with New RedPoint Data Management Updates

The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content…

by Steve Zisk | November 30, 2017

3 Reasons Brands Need a Customer Data Platform Right Now 

Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer…

by Todd Hinton | November 29, 2017

Why Is Master Data Management Vital to Customer Engagement Success?

The volume of data generated every day is exploding. IDC recently estimated that the “digital universe” will increase to 40 zettabytes of information by 2020, and…

by Carol Wolicki | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…