Redpoint Appoints Chief Information Security Officer
The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization ...
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Why Trust Unlocks a Superior Customer Experience (CX) and Builds Brand Equity
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
The Role of AI in Adding Value a Human-to-Human Interaction
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
What is Customer-Centricity?
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
Five Ways Retailers Can Drive Customer Loyalty
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Ease Distrust in Advertising with Data Clean Rooms & PII Vaults
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
What is Customer Lifetime Value (CLV)?
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
SaaS vs. PaaS in the Pursuit of Perfected Data
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
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