
Redpoint Appoints Chief Information Security Officer
The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization ...
The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization ...
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...
What is customer-centricity? According to the Gartner marketing glossary, customer-centricity is an ability of an organiza...
A less-than-stellar customer experience (CX) reminded me that with April being Customer Loyalty Month, retailers have thei...
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...
What is customer lifetime value (CLV)? According to the Economic Times, CLV is the “present value of the future cash flows...
For a hands-on marketer intent on delivering personalized, next-best actions at scale, the difference between software-as-...
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