The Advantages of a Real-Time Customer Profile
Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...
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Prescriptive, Predictive & Insight: Tools for a CDP as a Digital Transformation Engine
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
Changing Customer Behaviors Open New DTC Doors
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
Feelings Meet Facts: Infusing Customer Experience with Meaning will Define 2021
One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...
Public Media Uses Customer Data to Transform Fundraising in Times of Crisis
Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...
Become a Campaign Genius with Connected Customer Data
Shift the focus from bragging rights to the campaign battlefield. If that opening sentence has grabbed your attention, gre...
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
To Stanch Revenue Loss, Healthcare Providers Need to Embrace a Digital Mindset
A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps...
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