
Simplify Complex Customer Journeys with a Single Point of Control
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
How do consumers really feel about the use of artificial intelligence (AI) and machine learning (ML) in customer experienc...
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...
It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...
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