Simplify Complex Customer Journeys with a Single Point of Control
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
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Consumers Weigh in on the Role of Artificial Intelligence (AI) and Machine Learning (ML) in Customer Experience
How do consumers really feel about the use of artificial intelligence (AI) and machine learning (ML) in customer experienc...
Shine a Light on Customer Retention
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
The Pros and Cons of Composable Architecture
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Data Enrichment, Data Validation and a Personalized Customer Experience (CX)
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
Keep Pace with Customers with Dynamic, Rules-Based Audience Segmentation
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Top 5 Questions a Multi-Brand, Multi-Region Retailer Needs to Ask about a CDP
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
A Careful Diagnosis: a CRM and CDP Offer Different Use Cases in Healthcare
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
A Consistently Relevant CX Begins with Anonymous Personalization
At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...
You Can’t Have a Data Clean Room without Data Quality
It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...
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