by Teresa Keegan | Oct 18, 2023
WHY A global life sciences company needed to modernize its customer engagement approach to stay competitive in a data-intensive industry. Its goal: deliver identity-driven personalization across digital channels while navigating the complexity of B2B buying journeys,...
by Teresa Keegan | May 27, 2021
HIGHLIGHTS Automated 90% of data management processes Optimized cross-channel marketing campaigns Reduced attrition Higher response rates Company Overview Founded in 1902, AAA is North America’s largest motoring and leisure travel organization. The AAA National Action...
by Teresa Keegan | Feb 18, 2021
HIGHLIGHTS Significant reduction in duplicate accounts Seamless integration with email service provider 20% of loyalty members who use BOPIS make an additional purchase in-store Uptick in sales from personalized replenishment campaigns Company Overview Founded in...
by Teresa Keegan | Sep 2, 2020
HIGHLIGHTS 60% Reduction in onboarding costs & time to onboard 25% Reduction in marketing operations costs 600 Multichannel marketing programs supported Company Overview GuideWell Connect is a full-service consumer engagement company dedicated to transforming...
by Teresa Keegan | Aug 28, 2020
